Zaboy is a well-known Ukrainian clothing brand founded in Donetsk in the 2000s. The brand emerged within FC Shakhtar’s ultras community and has grown from small merchandise runs into a strong cultural phenomenon uniting thousands of people from Donetsk and soldiers across Ukraine.
The brand’s prints are a visual language for speaking about home, war, loss and belief in return.
The brand’s mission is to preserve and promote the Donetsk region of Ukraine and to show its true face: hardworking, unbroken and deeply patriotic.
